I had a bracelet made on Etsy that was a simple metal band with the word FOCUS written on it. I wore it so much that it broke and so I ordered a new one.
Today, I got an email from a company that might be the opposite of Macro-Hard about my work collaboration vs focus time. The emails says this:
23 minutes to refocus? I believe it. So many business productivity books I read constantly preach against multitasking. Our brains can’t and don’t multitask. They switch but the switching doesn’t happen as fast as we’d think or like. In fact, according to the email I got, it takes 23 minutes.
I turn off all the pop up notifications on my apps but I do still see the little number icon showing me how many alerts or the small envelope showing me I have mail. I should really turn off the whole app. Now everyone wants everyone else to be available and reachable all day.
Here’s my gratitude for the day – I work a pretty standard business day. I’m not on call. Nobody lives or dies because of my work. From a job satisfaction scale, my job does not have immediate impact on life but it does help increase productivity from a technology standpoint for many… or does it?
Does it really take 23 minutes to return back to our thoughts, our focus, our task on hand after checking one email or chat? What do you think?